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In the dating market, both online dating sites are adding mobile web versions and applications to phones.Some sites are offered as mobile only for Phones and Pads, with no access to web versions.With the advent of GPS Phones and GSM localization, proximity dating is likely to rise sharply in popularity.According to The San Francisco Chronicle in 2005, "Mobile dating is the next big leap in online socializing." with most users falling in the under 35 age range.Some experts believe that the rise in mobile dating is due to the growing popularity of online dating.Others believe it is all about choice, as Joe Brennan Jr., vice president of Webdate says, "It's about giving people a choice. They can date on their handset, it's all about letting people decide what path is best for them." A recently published study shows that currently 7.8 million singles in the UK search for a partner online every month.This is already a significant increase from 2011 (6.3 million).This increase is allegedly caused by Mobile Dating due to current social dating services like Tinder or Badoo, which allow people to quickly make new contacts on the go.
To counter these risks, participants undertook various activities that made use of the technological resources available to them and also assessed how others did or did not use technology.Usually these sites are free to use but standard text messaging fees may still apply as well as a small fee the dating service charges per message.Mobile dating websites, in order to increase the opportunities for meeting, focus attention on users that share the same social network and proximity.2010 was the year mobile dating becoming mainstream.In 2012 mobile dating is now overtaking online dating.
Around one in four relationships start online now, and among the millennial generation, the number is likely to be even higher.